One Platform. Nine Products.
Everything a service business needs — diagnostics, CRM, time tracking, finance, operations, HR, content, courses, and referrals.
Turn Your Methodology Into a Diagnostic Tool That Generates Leads
Build branded scorecards. Distribute assessments. Convert every respondent into a qualified lead with rich score data — automatically.
Your expertise is trapped in PDFs, spreadsheets, and conversations
You've spent years building a methodology. But every diagnostic is manual — custom proposals, bespoke reports, one-off assessments. Score turns that IP into a scalable, branded tool that works while you sleep.
Build Once
Package your diagnostic process into a reusable, branded scorecard with pillars, weighted questions, and automated feedback.
Distribute Everywhere
Share via direct link, embed on your website, or run targeted campaigns to specific contact lists. No account needed for respondents.
Convert Automatically
Every completed assessment captures a qualified lead with their score data, pillar breakdowns, and contact info — synced to your CRM.
See What's Inside Machine Score
From building scorecards to converting leads — explore every part of the platform.
Scorecard Structure
Question Preview
Everything You Need to Build, Distribute, and Analyze
Build
Scorecard Builder
Visual editor for pillars, weighted questions, scoring thresholds, and branded feedback templates.
Landing & Result Pages
Customizable landing pages and result pages per scorecard. 16 block types, theme editor, draft/publish workflow.
Review & Feedback
Share drafts with advisors via token links. Collect question-level comments with sentiment tracking before publishing.
Distribute
Custom Domains
Run scorecards on your own domain. Multi-tenant routing with org-slug URLs or fully branded custom domains.
Campaign Management
Distribute to contact lists, track completion, send reminders, and compare cohort results across campaigns.
Paid Scorecards & Invoicing
Set a price, collect payment via Stripe, auto-generate invoices. Revenue tracking, purchase history, and CSV exports.
Capture
Lead Generation
Every respondent becomes a CRM contact with score data, company info, and engagement history. GDPR-compliant capture.
Customer Tracking
Paid customers tracked separately with purchase history, invoice links, assessment scores, and tag-based lifecycle.
Contact Tag Lifecycle
Automatic tag progression: Started → Complete for free, Lead → Complete for paid. Clean funnel tracking across products.
Analyze
Answer Breakdown
Per-question response distribution with stacked bars, per-question radar charts, and pillar spider chart views.
Industry Benchmarks
Compare respondents by industry. See how Technology vs Healthcare scores differ across every pillar.
Peer Comparison
Percentile distribution, pillar-by-pillar ranges (P25/Median/P75), and top performer rankings.
What Makes Score Different
Not another survey tool. A diagnostic engine built for service professionals.
Methodology-First
Built around pillars and weighted scoring — not flat survey questions. Your diagnostic process, digitized with the depth it deserves.
Every Assessment = A Lead
Respondents don't just get results — they enter your pipeline. Score data, contact info, and engagement history flow directly to your CRM.
Zero Friction for Respondents
No accounts, no sign-ups. Share a link, they take the assessment, you get the data. Public by default, gated by value.
Monetize Your IP
Sell premium assessments with built-in payments. Turn your diagnostic methodology into a revenue stream without any custom development.
Campaigns, Not Just Links
Go beyond sharing a URL. Run targeted campaigns to contact lists, track who completed, send reminders, and compare results across cohorts.
Built for People Who Sell Expertise
Whether you consult, coach, or build software — Score turns your knowledge into a scalable diagnostic.
Consultants
Productize your diagnostic process. Turn a 2-hour discovery call into a 5-minute scorecard that qualifies leads 24/7.
Agencies
Score prospects before proposals. Walk into every pitch with data on exactly where the client needs help.
Coaches & Trainers
Assess readiness, measure progress, and prove impact with before-and-after scores. Data-driven coaching.
SaaS Companies
Build lead magnets that qualify themselves. Every assessment = a product-qualified lead with buying signals.
Frequently Asked Questions
What is a scorecard?
A scorecard is a branded diagnostic tool made up of pillars (categories), weighted questions, and scoring logic. It turns your methodology into an interactive assessment that clients can take online.
How does scoring work?
Each question has weighted options that contribute to pillar scores. Thresholds determine feedback — so respondents automatically get tailored results based on where they land.
Can respondents take assessments without an account?
Yes. Assessments are fully public. Respondents just need a link — no sign-up required. Their contact info is captured as part of the assessment flow.
What data do I get from each lead?
You get the respondent's contact info, their overall score, per-pillar breakdowns, individual question responses, and completion timestamp — all synced to your CRM.
Can I white-label the assessment?
Yes. Scorecards carry your branding. On higher plans, you can use custom domains so the assessment URL matches your brand.
How do campaigns work?
Campaigns let you distribute a scorecard to a targeted group of contacts. You can track who completed it, send reminders, and compare results across cohorts.
Can I monetize scorecards?
Yes. You can set a price on any scorecard and sell premium assessments directly. Revenue tracking and purchase history are built in.
What analytics are available?
You get score distribution charts, per-pillar averages, completion rates, trend analysis over time, and the ability to benchmark against industry data.
Start Building Your First Scorecard
Create your first branded diagnostic in minutes. Free plan included — no credit card required.